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Total Traffic and Individual SourcesWebsite traffic is one of the key metrics tour and activity companies should measure.With the confidence that your strategy is working.

Repeat purchases from the same customersTo begin with.These are some of the key determinants for your company’s growth hence why you should measure and monitor them.lets address why metrics are important.

With a booking system like Regiondo.and France are comfortable booking tours from their smartphones.

Positive ratings do influence your local search ranking.

Every business needs to track its performance in order to know whether they are achieving any growth or not.Metrics to measure include:Traffic – the actual numbers and their sourcesConversionsConversion ratesRepeat purchases from the same customersAverage ratings across different platforms.

receiving repeat or referral customers is an affirmation that you are doing things right.Or perhaps you can go a step further and provide a booking app featuring a loyalty points wallet.

78% of respondents wanted to read reviews published within 90 days old.returning customers are superior to new customers for a variety of reasons:They spend 300% more than new customers (RJMetrics)New customers would cost you 16X more to bring them to the same level of spending as repeat visitors (MarTech Zone)Attracting and converting new paying visitors costs about 5X-25X more than keeping an existing customer (Harvard Business Review)Repeat customers refer 2X more people than new visitors (Bain)But retaining customers doesnt happen on auto-pilot.